Assessor Resource

AURSAA002
Maintain customer aftermarket relations

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the performance outcomes required to work in a customer service role with a focus on automotive aftermarket sales and service. It involves providing after-market advice and support, establishing and addressing customer needs while maintaining post-sale service relationships, and building long-term relationships with customers.

It applies to those working in the automotive administration or sales industry.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Establish customer aftermarket needs, trends and opportunities

1.1 Customer aftermarket needs are monitored using formal and informal communication channels and networks

1.2 Aftermarket products and services are assessed to determine if they meet customer needs

1.3 Customer aftermarket trends are documented and reported to appropriate persons for planning and continuous improvement opportunities

2. Update aftermarket customer database

2.1 Customer database and documents are regularly updated and vital data is kept for current and prospective customers

2.2 Customer sales and service history is gathered and entered into database

2.3 Customer data is uploaded, edited and maintained regularly to ensure databases are up-to-date

3. Process customer feedback

3.1 Customer feedback is assessed to determine customer needs

3.2 Customer needs are responded to according to workplace procedures

3.3 Customer is contacted where appropriate to clarify and confirm feedback

3.4 Response to customer is provided to satisfactorily meet their expectations

4. Provide aftermarket service

4.1 Workplace sales and service standards that align with customer expectations are identified and selected

4.2 Customer loyalty strategies appropriate to customer profile are selected and implemented according to workplace procedures

4.3 Aftermarket service is reviewed regularly to ensure customer and workplace needs are met

4.4 Information that assists with improving sales and service operations and activities is provided to appropriate personnel

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria and foundation skills:

access and update customer data on an automotive workplace database or simulated customer database for three different customers

provide professional aftermarket service relating to different aftermarket product or service requirements to the above customers.

Individuals must be able to demonstrate knowledge of:

formal and informal channels and networks used to communicate with customers and to capture customer information

role of social media in customer service

typical fields of information or data captured in customer databases

current and emerging customer needs, expectations and trends in the workplace or automotive industry

key features of automotive industry and workplace customer loyalty programs and promotional activities

active listening and questioning techniques

telephone techniques

strategies for dealing with dissatisfied customers

basic marketing and sales techniques

workplace procedures relating to:

aftermarket sales and service and processes

maintaining customer databases

key requirements relevant to aftermarket service of:

automotive industry codes of practice

workplace procedures relating to consumer rights and privacy

vehicle and equipment product knowledge relevant to aftermarket product and sales.

Assessors must satisfy NVR/AQTF assessor requirements.

Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.

Assessment must include direct observation of tasks.

Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to maintaining customer aftermarket relations, e.g. customer feedback forms.

Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.

The following resources must be made available:

automotive sales and service workplace or simulated workplace

computer with customer database and information

three different customers with different aftermarket requirements.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Establish customer aftermarket needs, trends and opportunities

1.1 Customer aftermarket needs are monitored using formal and informal communication channels and networks

1.2 Aftermarket products and services are assessed to determine if they meet customer needs

1.3 Customer aftermarket trends are documented and reported to appropriate persons for planning and continuous improvement opportunities

2. Update aftermarket customer database

2.1 Customer database and documents are regularly updated and vital data is kept for current and prospective customers

2.2 Customer sales and service history is gathered and entered into database

2.3 Customer data is uploaded, edited and maintained regularly to ensure databases are up-to-date

3. Process customer feedback

3.1 Customer feedback is assessed to determine customer needs

3.2 Customer needs are responded to according to workplace procedures

3.3 Customer is contacted where appropriate to clarify and confirm feedback

3.4 Response to customer is provided to satisfactorily meet their expectations

4. Provide aftermarket service

4.1 Workplace sales and service standards that align with customer expectations are identified and selected

4.2 Customer loyalty strategies appropriate to customer profile are selected and implemented according to workplace procedures

4.3 Aftermarket service is reviewed regularly to ensure customer and workplace needs are met

4.4 Information that assists with improving sales and service operations and activities is provided to appropriate personnel

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

There is no Range of Conditions for this unit.

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria and foundation skills:

access and update customer data on an automotive workplace database or simulated customer database for three different customers

provide professional aftermarket service relating to different aftermarket product or service requirements to the above customers.

Individuals must be able to demonstrate knowledge of:

formal and informal channels and networks used to communicate with customers and to capture customer information

role of social media in customer service

typical fields of information or data captured in customer databases

current and emerging customer needs, expectations and trends in the workplace or automotive industry

key features of automotive industry and workplace customer loyalty programs and promotional activities

active listening and questioning techniques

telephone techniques

strategies for dealing with dissatisfied customers

basic marketing and sales techniques

workplace procedures relating to:

aftermarket sales and service and processes

maintaining customer databases

key requirements relevant to aftermarket service of:

automotive industry codes of practice

workplace procedures relating to consumer rights and privacy

vehicle and equipment product knowledge relevant to aftermarket product and sales.

Assessors must satisfy NVR/AQTF assessor requirements.

Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.

Assessment must include direct observation of tasks.

Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to maintaining customer aftermarket relations, e.g. customer feedback forms.

Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.

The following resources must be made available:

automotive sales and service workplace or simulated workplace

computer with customer database and information

three different customers with different aftermarket requirements.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Customer aftermarket needs are monitored using formal and informal communication channels and networks 
Aftermarket products and services are assessed to determine if they meet customer needs 
Customer aftermarket trends are documented and reported to appropriate persons for planning and continuous improvement opportunities 
Customer database and documents are regularly updated and vital data is kept for current and prospective customers 
Customer sales and service history is gathered and entered into database 
Customer data is uploaded, edited and maintained regularly to ensure databases are up-to-date 
Customer feedback is assessed to determine customer needs 
Customer needs are responded to according to workplace procedures 
Customer is contacted where appropriate to clarify and confirm feedback 
Response to customer is provided to satisfactorily meet their expectations 
Workplace sales and service standards that align with customer expectations are identified and selected 
Customer loyalty strategies appropriate to customer profile are selected and implemented according to workplace procedures 
Aftermarket service is reviewed regularly to ensure customer and workplace needs are met 
Information that assists with improving sales and service operations and activities is provided to appropriate personnel 
Customer aftermarket needs are monitored using formal and informal communication channels and networks 
Aftermarket products and services are assessed to determine if they meet customer needs 
Customer aftermarket trends are documented and reported to appropriate persons for planning and continuous improvement opportunities 
Customer database and documents are regularly updated and vital data is kept for current and prospective customers 
Customer sales and service history is gathered and entered into database 
Customer data is uploaded, edited and maintained regularly to ensure databases are up-to-date 
Customer feedback is assessed to determine customer needs 
Customer needs are responded to according to workplace procedures 
Customer is contacted where appropriate to clarify and confirm feedback 
Response to customer is provided to satisfactorily meet their expectations 
Workplace sales and service standards that align with customer expectations are identified and selected 
Customer loyalty strategies appropriate to customer profile are selected and implemented according to workplace procedures 
Aftermarket service is reviewed regularly to ensure customer and workplace needs are met 
Information that assists with improving sales and service operations and activities is provided to appropriate personnel 

Forms

Assessment Cover Sheet

AURSAA002 - Maintain customer aftermarket relations
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

AURSAA002 - Maintain customer aftermarket relations

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: